A Digital Anthropologist, Creative and Storyteller
A spicy cross
pollination
of digital anthropologist,
creative
and storyteller.

This is me
I’m a storyteller at heart, and for over 15 years I’ve built my career around crafting narratives that connect with people and drive meaningful impact.
As Senior Director of Marketing, Brand & Content at PRG, I co-lead the company’s marketing function—shaping strategy across brand, content, communications and digital platforms. I’ve played a key role in transforming marketing into a strategic driver, leading award-winning campaigns, high-profile brand initiatives and large-scale activations that showcase the power of live production.
I’ve helped tell the stories behind some of entertainment’s most iconic moments: from bringing fans inside Coldplay’s Music of the Spheres—the highest-grossing rock tour of all time—to capturing the spectacle of Formula 1’s Las Vegas Grand Prix Opening Ceremony and amplifying work across Broadway, film, television and global events. My efforts have expanded PRG’s digital reach, strengthened its industry position and contributed to an Emmy® win for innovation in live production technology.
For me, marketing is where creativity meets intention. Whether I’m leading a team, developing a brand campaign or using analytics to guide strategy, I focus on work that resonates and delivers results.