A spicy cross
pollination
of digital anthropologist, 
creative 
and storyteller.

I’m a storyteller at heart, and for over 15 years, I’ve built my career around crafting narratives that connect and drive impact. As Director of Brand Marketing & Content at PRG, I’ve transformed marketing into a strategic driver—leading award-winning campaigns, high-profile brand initiatives and large-scale activations. 

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I've helped shape the stories behind some of entertainment’s biggest moments—bringing fans inside Coldplay's Music of the Spheres, the highest-grossing rock tour of all time, capturing the spectacle of Formula 1’s Las Vegas Grand Prix Opening Ceremony and amplifying productions across Broadway, film, television and special events. My work has expanded PRG’s digital reach, strengthened its industry position and helped secure an Emmy® for innovation in live production technology.

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For me, marketing is about blending creativity with strategy—developing compelling content that resonates and drives meaningful engagement. Whether leading a team, executing a brand campaign, or optimizing performance through analytics, my focus is always on delivering work that makes an impact.